“When Change Starts with Action: Gerald Emerson Rose and the Rise of New Order National Human Rights Organization”

Game Changers
Jul 11
4 min read

By Game Changers Media Network

Gerald Emerson Rose, founder of New Order Human Rights Foundation, discussed his activism and the organization's efforts. Rose, inspired by his father, Reverend Floyd Rose, has expanded New Order to 17 cities, aiming for 50 by year-end. The foundation addresses racial profiling, job issues, school problems, and prison reform. Rose highlighted recent cases, including a teacher in Toledo and Leon Moss Jr. in Fulton County. He emphasized the importance of fact-based advocacy and the impact of social media. Rose also shared his support for Michael Vick and the challenges faced by African American men in the justice system.

Yeah, man, you already know — when the mic turns on at Voices of the Village Podcast, it’s not just talk, it’s movement. And today, the conversation brings you into the fire with Gerald Emerson Rose, national president and founder of the New Order National Human Rights Organization — a man whose life is testimony to the fact that change starts with action.

A Bloodline of Activism

Gerald’s story begins in Toledo, Ohio, the son of Reverend Floyd Rose, a legendary activist whose work shaped the civil rights landscape. From a young age, Gerald saw what fighting for justice looked like up close — from bomb threats to meeting icons like Rosa Parks and Minister Louis Farrakhan at his family church. But tragedy also shaped his path: the murder of two close friends sparked an awakening, and a press conference his father asked him to lead became the unexpected spark for Gerald’s lifelong mission.

“Something in me clicked,” Gerald recalls. “Because of the bloodline. Because of the calling.”

Building a National Force

In 2000, Gerald moved to Atlanta, Georgia — the birthplace of Dr. King — with a vision to build his own organization. Starting with just his voice and conviction, Gerald began calling out injustice wherever he saw it: a teacher calling students the N-word, a school suspending a girl over a Tweety Bird chain.

From those early fights, New Order has now expanded into 17 cities across the U.S., including Chicago, New York, Tulsa, and Mobile. His goal? 50 cities by year’s end.

“Every day is a blessing, bro,” Gerald says. “One thing about my organization — we ain’t perfect, but we do not quit until we get justice.”

Fighting Injustice, One Case at a Time

What does New Order do? Racial profiling, job discrimination, school issues, prison reform — you name it. Gerald and his team go wherever human rights are under attack.

Recent work includes:

Advocating for Leon Moss Jr., a young man held at Fulton County Jail on disputed charges, where Gerald’s team is working with legal experts and media to push for justice.
Traveling to Macon, Georgia, to speak out on inmate conditions and announce a new local chapter.
Standing on the front lines of historic cases like Ahmaud Arbery’s, where Gerald was one of the first to rally outside the Glynn County Courthouse.

But Gerald makes it clear: they only take cases built on facts.

“When you get involved in a situation, you make sure you don’t play with people’s lives,” he says, quoting his father.

Allies and Partnerships

Gerald’s work has earned him respect from powerful allies, including the Nation of Islam, who have provided security at events nationwide, from Philadelphia to Mississippi.

“They told me, ‘Brother, you’re Black, and you’re doing the work,’” Gerald says. “They got my back.”

And though he networks widely, Gerald emphasizes that New Order is independent.

“I don’t have to answer to anybody — and that’s how we stay focused on the mission.”

Beyond Protests: Economic Power and Social Media

While many activists stick to marches and rallies, Gerald believes in hitting systems where it hurts — the wallet.

“We need to take it in front of Walmart, shut them down for the day,” he says. “Until we affect them with our money, we’re not effective.”

He also leans into social media as a vital tool:

“People say, ‘I don’t like Facebook.’ I say, ‘Why? You caused that problem.’ Me? I use it for business only.”

Through Facebook and other platforms, Gerald has recruited supporters across the country, turning online energy into boots on the ground.

Michael Vick, P. Diddy, and Lessons on Accountability

Gerald is no stranger to controversy. He publicly supported Michael Vick during the dogfighting scandal, even writing him letters weekly in prison.

“Everybody said, ‘Gerald, why you supporting him?’ But I saw the bigger picture — a man, not just his mistakes.”

On other high-profile figures like P. Diddy, Gerald is candid:

“Puffy? He did that stuff. But they didn’t present the case right. With Black men, we’re under attack, so we gotta stay above water, stay clean, and keep doing the work.”

Fearless in the South

Working in places like Valdosta, Georgia — where the mysterious death of Kendrick Johnson still haunts the community — Gerald is unshaken.

“Nothing fazes me,” he says. “The only one I fear is God.”

While he recently hired a security guard for visible protection, Gerald is clear:

“If you’re doing real work, you’re going to be a threat, especially when you affect somebody’s pocket.”

What’s Next for New Order?

With expansion plans, legal battles, prison reform, and youth outreach programs, Gerald’s plate is full. But his eyes stay fixed on the bigger prize:

“I’m not doing this for the fame. I’m doing it for the future — for my grandkids, for somebody else’s grandkids. Somebody did it for us.”

Final Word

Gerald Emerson Rose is a man on a mission — building an organization from the ground up, fighting injustice where others look away, and proving that one voice, backed by courage and conviction, can shake a nation.

Follow the movement:📲 Facebook: @NewOrderNational

🌎 Website: www.nonhro.com

📍 Look for New Order chapters in a city near you.

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Gerald E. Rose and New Order National Human Rights Organization On VOTV